Working with joy is a powerful factor of innovation. Only the things that we enjoy doing, turn out well. The neurones of happy people oscillate at higher levels. This creates intense energy and a powerful force of attraction. BUSINESS REFRAMING increases the potential for innovation through powerful systems:

1. Joy
2. Quality
3. Resonance
4. Innovation

When we are happy, our spirits soar. The human brain, like any other brain, is distinguished by the oscillation frequency of its molecules or neurones. The neurones of happy people oscillate at higher levels. When most of the brains in a company move onto this higher level, a "neural field" is formed that attracts the conditions for success.

Only if we enjoy an activity can we do it well. Job satisfaction is infectious: it reaches out and draws people in. If work is a form of self-expression, then engaging in an activity functions as a catalyst, making it easier and quicker to react. Just as healthy children motivate themselves to play, so healthy adults motivate themselves to work. The things we enjoy doing turn out well, and they are effective in the world.

Causes do not produce effects - effects seek out causes. Effects brought about by powerful minds locate, shape and absorb the causes that lead to their realization. This reverse causality is the secret of innovative potential. It does not believe in the restrictions of time and space nor the route to the goal - it focuses only on the goal itself.

A driving force of concentrated energy. Seven per cent of identically-aligned laser beams exert a magnetic power of attraction over the rest. Seven per cent of a company's workforce in the same harmonious state can ignite a powerful driving force. Difficulties become challenges; problems become opportunities to learn. Exceptional creativity is unleashed, growing stronger as it resonates and bringing about quantum leaps in innovation.