Cost driven work versus creativity driven work

(Translated excerpts from the book Wolfgang G. Berger: "Business Reframing - Erfolg durch Resonanz"

(Gabler Verlag, ISBN 3-409-38895-8, 39,- EUR)

BUSINESS REFRAMING creates the basic structure for management

(Complete 5 page scientific article which explains one aspect of the principles of Business Reframing)

in:

The Journal of Natural Science, Washington, D.C.

Abstract:

The Shareholder Value, the market value of the entire company, is a magic value: Bonusses of many boards depend on it, and it is considered an irrefutable reason for all personnel reductions. And yet in the U. S. A. where it was invented, the deathblow is going to be dealt to it. The meaning of life is development and companies are there to serve life. They ought to see themselves as forums where people can make experiences, and grow by it.

Article